SHBHTLS009
Work to a brief to develop and refine hair designs


Application

This unit describes the performance outcomes, skills and knowledge required to work proactively with a client to develop and refine their design requirements for hairdressing products, programs or services.

This unit applies to highly skilled senior hairdressers who have substantial experience across the industry and who work at a national or international level as freelance session stylists or creative or artistic directors for larger hairdressing organisations and product companies. They work with significant autonomy, have highly developed specialised technical, creative, conceptual and leadership skills and knowledge and are responsible for making a range of strategic design, operational and team decisions. They provide technical and creative leadership, training and support to colleagues and the industry at large.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.


Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the brief to determine hair design requirements.

1.1.Analyse the specifications of the brief.

1.2.Establish and clarify the user or clients for the proposed product or service to inform hair design concepts.

1.3.Identify and clarify specifications, parameters or constraints of the brief, including the legal and ethical constraints.

1.4.Proactively seek, review and act upon information needed to inform constructive communication with client.

1.5.Build trust and respect between self and client through effective communication.

2. Present concepts and negotiate final brief.

2.1.Identify and source information and references relevant to the development of the hair design concept.

2.2.Develop concepts that take account of overall objectives and parameters.

2.3.Critically analyse concept and challenge ideas to ensure responsiveness to client needs.

2.4.Present concept proposals in an appropriate format and seek feedback from client.

2.5.Use effective communication techniques to generate discussion, debate and critical analysis.

2.6.Re evaluate and refine options based on own analysis and input from client.

2.7.Agree on final nature of design with client and accurately document details.

3. Negotiate terms and conditions.

3.1.Negotiate and agree terms and conditions of producing final designs according to relevant organisational and professional standards.

3.2.Clarify, agree and document roles and responsibilities of those involved in the project.

3.3.Confirm agreements in writing, according to organisational requirements.

3.4.Identify the need for and seek specialist advice to develop formal contracts, as required.

Evidence of Performance

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop three hair design concepts for products, programs, or services according to three different client briefs

produce a documented concept proposal for each design to include descriptive text and images that represent the design

present one concept proposal to a client and engage in discussion, debate and critical analysis to agree on final nature of the design

for one of the three concepts, develop a report that covers:

analysis of the initial brief and how the concept design responded

information gathered to inform the development of the concept and any variations to original ideas that occurred

any refinements that must now occur post discussion with the client.


Evidence of Knowledge

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

typical role boundaries of hairdressing industry personnel in developing and refining client design requirements

format, inclusions and terminology of typical written design briefs presented to hairdressing industry personnel

sources of information that inform development of hair design concepts that meet requirements of the brief:

creative director

other designers involved in the project

production teams

creative and technical specialists

venue managers

primary components of copyright, intellectual property and design laws:

business or individual’s rights over original designs

business or individual’s responsibility to comply with laws that protect copyrighted products

extent to which work can be used or adapted

procedures for seeking permission to use or adapt the work of others and systems for the administration of copyright

a range of formats for, inclusions and uses of descriptive concept proposals for hairdressing industry designs

methods of sketching or digitally representing hairdressing industry designs

key components of contracts with clients:

nature of contracts

terms and obligations of parties

terms of trade

exclusion clauses

dispute resolution clauses

termination of contracts.


Assessment Conditions

Assessment must ensure use of:

people with whom the individual can interact for all communication aspects of this unit; these can be:

people in an industry workplace or

people who participate in project activities, role plays or simulated activities within a training organisation

computers and general software programs to document concept proposals

templates to record concept proposals

client briefs on which to work, detailing product and style preferences, budgets, operational requirements and constraints for implementation of designs.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors; and:

hold the Graduate Certificate in Hairdressing Creative Leadership, or be able to demonstrate equivalence of competencies; and

have at least five years full time employment experience in the hairdressing industry where they have applied the skills and knowledge covered in this unit of competency.


Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.

Skill

Description

Writing skills to:

• present complex design proposals in a format and style that can be understood by a broad audience.

Oral communication skills to:

• ask open and closed probe questions and actively listen to clients to determine design requirements

• clearly represent complex and innovative design concepts to clients.

Initiative and enterprise skills to:

• develop and suggest creative design concepts to enhance customer proposals.

Planning and organising skills to:

• collect, record and evaluate client information to determine initial and final design brief

• manage own timing and productivity to present initial design concepts within deadlines.


Sectors

Hairdressing


Competency Field

Technical Leadership